Aurora Novus Case Studies
D.W. Morgan
Situation
In November of 2009 D.W. Morgan, a multinational logistics firm specializing in moving information and critical goods, came to Aurora Novus to build a multimedia piece to show off their “Supply on Demand” brand and identity. D.W. Morgan wanted to show that they don't just move boxes, they exist to solve their customers challenges and supply chain problems in a flexible and highly reliable way. Their end goal is to make sure that their customers are getting the right goods at the right time at the right location, and they felt Aurora Novus was the perfect solution to illustrate their story.
Solution
Grant Opperman, President of DW Morgan, was familiar with Aurora Photos vice president and photographer Corey Rich’s work, so he invited him to photograph their headquarters in Pleasanton California and their offices in Texas. In addition Novus contracted Aurora Photographer, Stefen Chow, to photograph their operations in Penang, Malaysia. Together they were able to create the end to end story, showing the process and results of D.W. Morgan's operations in only three days of shooting. All the assets for the two minute spot were delivered to Aurora Novus, editors Jason Bosch and Jacob Erskine who created the final production showcasing Morgan's facilities, staff, and process.
Results
Aurora Novus was able to create an impactful piece that not only illustrated D. W. Morgan's operations, but also highlighted their passionate employees who make their business a success, all at a price that met their budget.
“It goes without saying that Aurora Novus has some of the world's best photographers. What really sets them apart, however, is that they're equally brilliant visual storytellers.
We recently asked Aurora Novus to create a library of visual marketing assets for our fast-growing, global transportation and logistics company. The multimedia piece that their creative team produced tells our unique story--via simple, compelling words and pictures--in just two minutes flat.
I'll admit it: 'supply chain solutions' don't make for an easy marketing assignment. But Aurora distilled our brand identity to its most super concentrated, super-effective essence. They also created an remarkable set of still images that we will use in marketing and advertising for years to come.
It's so rare to find a partner this committed to getting every last detail right--and capable of delivering on that promise. I can't wait to work with the talented Aurora Novus team again as we write the next chapters of our success story.” -Grant Opperman, D.W. Morgan President
In November of 2009 D.W. Morgan, a multinational logistics firm specializing in moving information and critical goods, came to Aurora Novus to build a multimedia piece to show off their “Supply on Demand” brand and identity. D.W. Morgan wanted to show that they don't just move boxes, they exist to solve their customers challenges and supply chain problems in a flexible and highly reliable way. Their end goal is to make sure that their customers are getting the right goods at the right time at the right location, and they felt Aurora Novus was the perfect solution to illustrate their story.
Solution
Grant Opperman, President of DW Morgan, was familiar with Aurora Photos vice president and photographer Corey Rich’s work, so he invited him to photograph their headquarters in Pleasanton California and their offices in Texas. In addition Novus contracted Aurora Photographer, Stefen Chow, to photograph their operations in Penang, Malaysia. Together they were able to create the end to end story, showing the process and results of D.W. Morgan's operations in only three days of shooting. All the assets for the two minute spot were delivered to Aurora Novus, editors Jason Bosch and Jacob Erskine who created the final production showcasing Morgan's facilities, staff, and process.
Results
Aurora Novus was able to create an impactful piece that not only illustrated D. W. Morgan's operations, but also highlighted their passionate employees who make their business a success, all at a price that met their budget.
“It goes without saying that Aurora Novus has some of the world's best photographers. What really sets them apart, however, is that they're equally brilliant visual storytellers.
We recently asked Aurora Novus to create a library of visual marketing assets for our fast-growing, global transportation and logistics company. The multimedia piece that their creative team produced tells our unique story--via simple, compelling words and pictures--in just two minutes flat.
I'll admit it: 'supply chain solutions' don't make for an easy marketing assignment. But Aurora distilled our brand identity to its most super concentrated, super-effective essence. They also created an remarkable set of still images that we will use in marketing and advertising for years to come.
It's so rare to find a partner this committed to getting every last detail right--and capable of delivering on that promise. I can't wait to work with the talented Aurora Novus team again as we write the next chapters of our success story.” -Grant Opperman, D.W. Morgan President
